They also do a lot of marketing on social media platforms, and even receive free marketing and trendy exposure in the form of e-cigarette users posting Instagram photos and Youtube videos showing vaping smoke tricks, which garner millions of views
Market competition is further intensified by the rise of illicit trade, which is estimated to account for around 12% of all cigarette sales globally
Maria Sofia Cattaruzza, president of the Italian Society of Tobaccology, a research and study group, said the upcoming court ruling in Rome would be critical in determining how the ambiguous wording of the law would be applied in Italy
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